Thailand Digital Advertising Spend Mid-Year 2020

In partnership with KANTAR, DAAT provides this data on a bi-annual basis basis. This report presents the data of actual spend for first half of 2020 and forecast spend for second half of 2020.

Benefits:

Access to Thailand digital advertising spend in 2020 by 57 industries and 14 digital media disciplines
Examines how COVID-19 impacts the spending of the leading sectors during first half of 2020 and how marketers plan for second half of 2020
Estimates the market share of major digital media platforms, including Facebook, YouTube, Search, and Social
Discuss industry data on digital advertising spend with key opinion leaders

Key takeaways from the report:

The arrival of the COVID-19 pandemic has drastically slowed down the forecasted rate of growth in 2020.
Facebook, YouTube, and Creative remain the dominant disciplines with minimal forecasted decline in spending from 2019
Advertisers expect the disruption from COVID to persist through the end of the year stressing the need for further education, accelerating digital transformation, and re-examining current ways of working to adapt to new realities

For more information:
Thanyaphorn Thitilert (Thanya)
Social Pulse Executive, Kantar
E. Thanyaphorn.Thitilert@kantar.com

The latest report presents the data from mid-year 2020 and the forecast of 2020