IAB AND KANTAR INSIGHTS IN ACTION SERIES

IAB South Africa and Kantar South Africa  have initiated a series of online weekly talks, powered by Kantar's bi-weekly surveys to get a pulse on how the pandemic has impacted advertising spend, marketing strategies and business operations across our industry. We’ll hear about the innovations, best practices and alternative measures coming into view that can help us all minimise the risk to our businesses.

30 September 2020 | Creating brand value in the digital age
We share learnings from BrandZ's Top 30 Most Valuable South African Brands report 2020 with insights from FNB, which topped this year's ranking for the first time with a brand value of $2.8 billion. Learn how they stay relevant through digitisation and a focus on customer health during economic downturn.

Natalie Otte and Stina van Rooyen
Head of Kantar Insights Johannesburg and Chief Client Officer South Africa & Head of Brand, Insights Division, Kantar
Presentation download available after submitting form on your right.

16 September 2020 | Future brand implications from the Kantar C19 Barometer study
With the final wave of our C19 Barometer study now available on request, we recap of how our attitudes and behaviours have changed over the past six months of shock and recovery, against a future snapshot of the latest insights to help us navigate the next normal. 

Stacy Saggers
Business Development Director, Insights Division, Kantar
Presentation download available after submitting form on your right.

2 September 2020 | Changing the advertising narrative for good with the Unstereotype Alliance
With the SA chapter of UN Women’s Unstereotype announced during Loeries Creative Week 2019, member Unilever shares tips on how to use advertising as a force for good, to lead society in breaking down race and gender bias by promoting equality and empowerment in the new era of progressive marketing.

Lauren Shunmugam Govender
Account Manager, Insights Division, Kantar South Africa
Presentation download available after submitting form on your right.

19 August 2020 |  Life now and beyond COVID-19 – reimagining the future
With realities recalibrated, brand attention should focus on today’s new needs and motivations in navigating the complexities of a COVID-19 world. We explore this through a cultural lens, as well as the behaviours that are likely to continue into the next normal.

Lara Burn; Thandiwe Chipeya and Mamta Mithal
Client Service and Qualitative Expertise Director; Associate Account Directors, Kantar Africa & Middle East
Presentation download available after submitting form on your right.

5 August 2020 | What Women Want: From insights to action for the evolving Afrofeminine
This Women’s Month, we discuss the new era of progressive marketing against a backdrop of actionable advice for women on the rise from two of the industry’s best, sharing career tips and life hacks they’ve learned along the way.

Karin Du Chenne
Chief Growth Officer, Kantar Africa & Middle East
Presentation download available after submitting form on your right.

22 July 2020 | The Great Generation: How Gen Z is shaping the new continent  
Meet your new consumer: hyper-connected and tech-enabled, fuelled by curiosity and purpose, find out how to win a greater share of wallet and share of heart among Gen Z as we share insights from our Africa Life pan-African study.

Tamara Ojeaga and Ndeye Diagne
CCO Nigeria Insights Division;  MD Nigeria and Ghana, Kantar
Presentation download available after submitting form on your right.

8 July 2020 | Energy, empathy and endurance: Three keys to flourishing in lockdown and beyond 
In lockdown for over 100 days, the Coronacoaster has many wondering if they’re working from home or living from work. Learn the power of positivity in tough times and why it’s important to take care of your body, mind and soul to reframe the narrative.

Lydia Rolando
Human Resources Director, Kantar Africa & Middle East
Presentation download available after submitting form on your right.

24 June 2020 | COVID-19's impact on shopping and implications for path to purchase​  
In this interactive session based on retail insights from our COVID-19 Barometer study, learn how brands can capitalise on the retail shakeup by balancing touchpoint activations and looking beyond promotions to protect brand and category value in the long term.

Norman Reynecker
Retail, Sales and Shopper Director, Consulting Division, Kantar
Presentation download available after submitting form on your right.

10 June 2020 | Customer and employee experience in COVID-19 times and beyond 
There’s been a renewed push for focus on customer experience (CX) in times of crisis, especially as many have taken the leap and explored digital commerce as a result of lockdown restrictions. But brands tend to forget that employee experience management is a crucial part of the customer journey…

Mark Molenaar and Dr Sibongile Vilakazi
Customer Experience Director and Customer Experience Consultant, Kantar
Presentation download available after submitting form on your right.

3 June 2020 | The new normal for media
Is there a magic bullet for media brands’ recovery post-pandemic? The answer lies in how much COVID-19 influenced consumer media behaviour, as well as how are brands responding and, more importantly, how sticky these trends are likely to be in the future

Monique Claassen
Client Service Director, Digital & Media, Kantar
Presentation download available after submitting form on your right.

27 May 2020 | Purpose in the pandemic
With COVID-19 having impacted advertising spend, marketing strategies and business operations across the industry, there’s an amplified need for brand purpose. We unpack four guidelines to creating a purposeful brand and minimise risk.

Marilyn Dutlow Munga
Associate Director Brand & Innovation, Consulting Division, Kantar
Presentation download available after submitting form on your right.

20 May 2020 | Key shifts on how brands can navigate growth today due to COVID-19 implications
In the last 8 weeks, the world around us as marketers has shifted and changed, with volatility and uncertainty are the order of the day. Explore some of the key shifts and how brands can show up to navigate towards growth, both for today and for the new normal.

Lynne Gordon
Managing Partner, Consulting Division, Kantar
Presentation download available after submitting form on your right.

13 May 2020 | Position your brand for recovery – the building blocks of brand revitalisation
As we await further opening of the South African economy under lockdown, Kantar’s wave 3 Barometer on consumer attitudes and behaviour makes it clear that agencies, brands and publishers need to work together towards recovery. 

Stina Van Rooyen
Head of Brand, Insights Division, Kantar
Presentation download available after submitting form on your right.

Meet Neo our Kantar Expert bot who chatted to South Africans over the Easter weekend to find out their views on the impact of
COVID-19 in our country.  Sharing excerpts from the conversation and with thanks to Woolworths who commissioned the study to understand perceptions and behaviour around shopping and coronavirus.

Chat to us on brandfanatics@kantar.com  to find out more about conversational AI and new approaches to research using chat, AI, natural language processing and some human insight, and how this can bring together the best of qualitative and quantitative research methods, to give you richer insights into consumer behaviour, sentiment and reasoning.

6 May 2020 | Creative considerations in times of COVID-19
As we enter the new normal of business unusual as a result of the impact of COVID-19. Find out what you should include and steer clear of in your communications, to create the positive perspective and reassurance consumers crave.

Natalie Botha
Head of Creative Development, Insights Division, Kantar
Presentation download available after submitting form on your right.