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In today’s volatile and time-pressed world, how can marketers combat data short-sightedness and improve their chances of achieving sustainable growth?
We have analysed the performance of 3,900+ brands over a three-year period across 21 countries and 58 product categories to understand what it takes to build sales momentum.
Based on our findings, we offer five recommendations on how to turn short-term success into long-term growth:
- Get the right balance of investment across three key marketing activities
- Deliver the brand experience that will delight your existing users
- Grow your brand exposure to reach new buyers
- Plan your brand activation to ensure salience among shoppers
- Inform good strategy and provide strong brand guidance
Our experts can help you shape your brand and measure what matters most for your brand’s success, now and for the future.
If you have any questions, don’t hesitate to get in touch.